The Psychology of Real Estate

Real Estate is more than just numbers and the property itself. There is a whole other game that gets played that only very seasoned agents understand the inner workings of.

The best of the best in each industry and sport have coaches. The coaches help their clients or players become aware of their blocks. Blocks that get in the way of the individual operating at their very best.

In real estate, the best agents help their clients uncover their blocks. This allows the buyer or seller to then make the very best informed decisions possible. The agent/coach helps their clients get out of their own way essentially which can dramatically affect their business decisions and the ability to get what they want in the transaction.

If you team up with the right brokerage, you arm yourself with a true professional that will help you understand yourself even more, manage your emotions, uncover any blocks that could be getting in the way of buying or selling and most importantly, assist you in getting what YOU want. That’s the only thing that matters. Helping you achieve your goals.

The time and research we put forth in finding out the other party’s motivations allows us to best represent our clients so that you make more money, save more money and create the BEST decisions for your Real Estate moves.

There are many facets to this business that only a few understand the entire scope of. Besides real estate, we also have a passion for psychology and intentionally weave this into every deal we help our clients with. People buy and sell on emotion. It’s important to understand how we as humans navigate these feelings to ensure your own success every single time, especially when it comes to your biggest investment in life, your HOME. Live the life you LOVE.

The Transformation into a whole NEW life.

We all want more. It’s how we’re designed. The place you call “home” plays a HUGE factor in your current state of well being. If you don’t like where you live, it’s time to start making changes ASAP. Your home should inspire you. Put a smile on your face. Be something you enjoying spending time at. If you don’t like the vibe of your home, consider a simple remodel or maybe, a BIG change is in order like moving somewhere else.

Are your neighbors people you welcome into your life or desperately try to avoid?

When you live in a place you LOVE, this positive energy naturally spills into the rest of your life. It affects everything else. Your decision making is different. You act in a much more upbeat fashion. Your confidence is higher. Life is way better for sure. The people around you are people you WANT to run into and connect with. We find this time and time again with our clients we choose to stay in touch with. It’s not a one and done kind of process. It’s a long term relationship where we absolutely care about you, your life and well being. The art of real estate will never be just a sale. Not for us at least. We love hearing about the wins in your life and are there for the losses too. Our clients end up becoming our family and we’re humbled to share this experience with so many of you.

The beginning stages of your real estate decisions involve a life evaluation so to speak. Where am I headed? What do I want my life to look like? Assess where you’re at emotionally and what could be done differently to ensure you’re the happiest you can be. Because after all, you’re the one responsible for creating your own happiness and we’re here to help along the way. Transformation is real. Helping others live joyful lives is what we’re obsessed about. You deserve the very best. Live the life you LOVE.

Live the life you LOVE.

Why is this our motto? Because it’s what we truly deserve in life, all of us. We are not here to play small. Each one of us has the most special gift that needs to be shared with the world. We are here to help one another, inspire each other and show others the way. If we’ve climbed a few mountains, we now have gold that is of tremendous value to those around us.

You deserve to be free. You deserve to wake up and enjoy what you do. The only thing ever stopping us is ourselves. Break through the self imposed limitations and dig deep. You got this. If you want to move but not sure how at the moment, talk to us. If you have some crazy idea on what you’d like to do for a passion project, share that. We can help you get from point A to Z. Assisting others in achieving the impossible is what we specialize in.

Chasing after any new goal may seem daunting at first but if the fire is burning within, it’s time to jump, honor that and pursue what lights you up. Reach for the very best. Take control of your mind so that you’re in charge, creating what you want. Surround yourself with people that can help you walk this new, exciting path. We LIVE to serve YOU. Reach out and see for yourself. Action is all that matters. Live the life you LOVE.

Dream.

What does the perfect home look like to you? Where is it? What does it feel like to cook amazing meals in this new kitchen of yours? Imagine yourself walking through this magical space and smiling at all the perfection that makes up your home. The way the flooring feels on your feet. The way the light comes in through the windows at different times of the day. What does the backyard look like?

You have the power within you to create the most amazing worlds to experience. How do we know? We’ve proved this to ourselves time and time again. When we wanted to live by the beach, we created the perfect home just steps from the sand in Manhattan Beach. When we wanted to experience big city living like we see in the movies, we created an incredible condo to call home in downtown Toronto. When we wanted an awesome backyard with a pool for the kids to enjoy, we created the beautiful home we live in now. Do you notice how you are doing the same thing but in a different way, your unique way?

Every single one of us is a born creator. We are creating constantly. The question to always ask yourself is… AM I CREATING WHAT I WANT IN LIFE? If the answer is YES, keep on dreaming and bringing these dreams into your reality. If the answer is NO, you know what to do. Be still and know the truth. You are worthy. You can create absolutely anything you want. All power is within. Tune in and focus on YOUR dreams. Keep doing this every.single.day. The momentum will build. The confirmations will come. Your life is unfolding in the most exciting way where everything you want is right here, right now. TRUST. Live the life you LOVE.

Alignment.

Sometimes when you go after something in life, does it ever feel like you’re forcing it? It’s almost as if you see this door you want to walk through and you repeatedly try your best to knock it down or force your way through it. But what happens? NOTHING.

Before we knew better, many years ago we’d show clients 20, 45, 77 homes sometimes until they found the “one.” It would take so much time and energy for our clients to finally find their dream home. After much frustration to the point where they’d want to give up, then and only then would their house suddenly show up and a match made in heaven would occur.

We’ve had sellers that said they wanted to sell and after getting 15 -30 interested buyers through the property, it still just wouldn’t sell. No offers. Nothing but frustration and “why me” on the seller’s part.

After 15 years of selling real estate, we’ve come to learn many very important lessons about achieving goals in the real estate market. We NOW know how to cut to the core of your desires and show this to you clearly so that you not only know EXACTLY what you want but how to actually MAKE IT HAPPEN. We assist you in becoming aware of ANYTHING that may be holding you back. We help you and your partner get on the same page so that one of you isn’t unconsciously sabotaging the other from moving forward.

There is so much emotion tied up in properties. A client will say they want to sell but all those amazing memories in their home will stand in their way of letting it go and moving on to something else. At The Fénix, we understand the hidden energies that sometimes block people from achieving what they want.

The conversations we have with you before we go to market play a major factor in helping you sell your home quickly. The last 5 listings we’ve had, we got them under contract within the first couple days either for FULL ASKING PRICE or close to. With our buying clients, we help them find the “ONE” within a few weeks. No more wasting time. No more cursing the Gods of real estate. What you want is HERE and NOW and it brings us immense JOY to assist you in this endeavor. Live the life you LOVE.

Did you KNOW?

It's very common these days for homebuyers to peruse Zillow in search of their dream home. They email us a list of properties they want to go see and what happens? 4 out 5 properties they're interested in are either under contract or sold. That's Zillow for you. The website is always outdated but it's designed to be that way for a reason. It's a money making machine, not an educational tool for consumers.

What does every homeowner want to know at some point during ownership? They are curious about the value of their home in current market conditions. So what do they do? They go on Zillow and pay attention to the "Zestimate." It is, very, very rare that this number is ever accurate. It doesn't take into account the current market in any given community. It doesn't take into account upgrades or so many other variables that truly impact the sales price of a property. It gives false hope to many or complete frustration to an owner that KNOWS their home is worth way more.

The SOLUTION: Align with a TOP Real Estate Professional. One that knows the market inside/out, one that works FULL-TIME and is paying attention to the shifting numbers each day. Tell US exactly what you want in your dream home so we can set you up to receive NEW listings in your inbox that hit the market each day that are actually available for you to pursue. You'll not only receive brand new listings that just went on market within the past few hours but you'll also receive updates on price decreases and other pertinent information concerning any listings in the desired area you want to live in.

If you want to KNOW the CURRENT VALUE of your home in today's changing market, just ask. We're not here to sell you on anything. You'll make decisions when you're ready. We only exist to educate and serve you so that you can better plan for your future.

Our market is very competitive right now in different pockets throughout town. The best properties sell immediately once they go to market or even beforehand. To ensure you don't miss out or get stuck looking at properties that aren't even available, arm yourself with a professional who's obsessed with this market, LOVES negotiation, always on top of EVERYTHING and doesn't settle until you get EXACTLY what you WANT. Live the life you LOVE.

Market Knowledge

How’s the market? It’s the one question we receive almost on a daily basis with new clients and consumers here in Scottsdale and Paradise Valley, Arizona. Real estate is data driven with lots of emotion tied into the process. It’s the perfect recipe for FUN in our opinion. We love math and we love psychology.

There is so much more going on in every transaction than just the basic broad knowledge of buying and selling. Each pocket in the valley is vastly different than the next. For instance, places like Arcadia and Central Phoenix are heavily overpriced right now, complete seller markets and the PERFECT time to unload your asset as our market continues to climb. Paradise Valley on the other hand is soft. Buyers are in complete control. It’s the perfect time to score your dream home and move on up.

If you want to know exactly what the market is doing in your Phoenix neighborhood, let us know. We can arm you with the right knowledge so that you can wrap your head around making the best decision for your current lifestyle. Reading articles in the Republic or hearing some newbie agent talk about the market being “great” or “strong” doesn’t exactly tell you what’s going on for your unique situation. Education is everything. Get informed first. Call or text us anytime. 480.737.0626. Live the life you LOVE.

FREEDOM

Why do we make decisions? We want to feel free. We want to feel better NOW than before. Many sellers and buyers in real estate probably don’t dig too deep into their motivations for moving. But at the heart of most, they don’t feel free at the moment. We run into this with empty nesters all the time in Scottsdale and Paradise Valley. They have a 4500+ sq. ft. house that was once perfect for their growing family. Now though, the place has become a burden. They want to downsize, have low maintenance and enjoy a smaller space so they can travel and do other fun things in life.

In Phoenix, the young families we work with have small children. The house they live in was perfect for just the two of them years ago. Now with 1-3 kids and of course some fur children too, the space is too small to actually enjoy. It feels cramped and suffocating. They don’t feel the freedom they deserve.

It’s the perfect time to move up or down in our local real estate market. For your own peace of mind and those around you, take action. If your place doesn’t “feel” enjoyable anymore, do something about it. Start looking at places to get an idea of how to adjust your current lifestyle to create more happiness and freedom in your life. You deserve to be FREE, every single moment. Live the life you LOVE.